Kingsman & Moonlight comparison

Kingsman and Moonlight are two very successful films with two very different budgets, Kingsman's budget was 104million USD whilst Moonlight's budget was much less at just 4million USD, you can tell that the budget in Moonlight is small due to the camera shots, lighting and editing. Moonlight is a text about a young black boy growing up trying to identify his sexuality, set in Miami it frequently shows how black people live their everyday lives. Kingsman shows the life of Eggsy who is brought up through a working class lifestyle trying to make his deceased father proud, in this text he see our protagonist  encounter many different people who represent different classes and stereotypes.

Kingsman's genre is action/ comedy with Eggsy joining the Kingsman being an MI6 equivalent in the text, so it is a spy film as well, whilst Moonlight is a drama and that is it. immediately just by watching the two texts you can identify that Kingsman is more exciting and fast paced with witty comedy and Moonlight is for older audience with  more patience with a powerful and meaningful message which makes the audience aware of homosexuality as it happens everywhere and that is the misconception which homosexuality as people think that you can only be white to be gay.

Similarities with the two films are that our protagonists are brought up from a poor working class background, with the parent figure being female and being easily influenced by a male figure, however both characters show emotion and love for their mother even though they make mistakes. as well both texts show the contrast of class, with the Kingsman service in Kingman being upperclass and the housing estate representing the lower class, and in Moonlight 'the hood' represents a poor working class atmosphere and Juan the dealer being a richer more upper class representation, as well as the school showing a middle class representation, stating that Terrance is in some sort of secondary education.


In Kingsman the most nostalgic scene is the bar fight scene, in the beginning of this scene we see Harry who is played by Colin Firth a very well known actor talking to Eggsy about his father, he patronises Eggsy in a way by offering him a shot into Kingsman, whilst talking to Eggsy, the two men are approached by several men who are angry at Eggsy for what happened in a previous scene, they tell Harry to move out of the way and on his way out one of the men say something behind his back. Here Harry says the following 'manners maketh man' and engages all of the men in a fight, it turns into guide a violent intense and comedic brawl with fast camera shots. Here we the audience can see that the film has a large budget because of the editing a the way the shot is film, for example in Moonlight we see a lot of scenes filmed with cameras with less quality and there is a bit of shaking to set a more natural and raw environment.

Both films are very male dominated, and about young men trying to identify themselve. in Kingsman we see Eggsy trying to figure out his life and eventually become part of a gentlemen's club. However in Moonlight we see Terrance grow up and figure out his sexuality, both plots are very masculine but are very different. the only glimpses of females we get in both texts are shown as secondary characters such as mothers, or helpers. We see Roxy in Kingsman who is always helps Eggsy on his quest into Kingsman, and in Moonlight we see Teresa who always offers help and takes care of Terrance when he needs it. Clear difference in both texts is obviously as stated above genre and pace, however Kingsman has considerably more diversity than moonlight, Kingsman features Black, white, Latina and asian, however never really features another race or religion at all, Moonlight is however set in a predominantly black community showcasing black lives.

Kingsman's budget was 104million USD which is quite large, it then quadrupled that in box office making a staggering 414million USD. We can see that Kingsman is very star studied with actors like Michael Caine, Samuel L Jackson, Colin Firth and Mark Hamill. It has very good reviews as well with 7.7/10 on IMDB and 74% on rotten tomatoes, it also won two empire awards with the actor who plays Eggsy, Taron Egerton winning best male newcomer and the film in general winning best british film. This film did give lead role Taron Egerton his breakthrough in his career as he has also featured in other films such as Eddie the Eagle, Legend and a voice performance in Sing. Kingsman The Secret Service was successful so the producers decided to make a sequel, it is common with mainstream action films that a sequel is made, and generally the 2nd film in just to make more money and will never live up to the representation of the first. For Moonlight only having a budget if 4million USD, then to have a box office of 65million USD is very impressive, it isn't very star studied and from what I know none of the actors relay made a breakthrough onto the scene, it also scored a 98% on rotten tomatoes which is near perfect. The text itself Won the most prestigious prise of the year, taking the Oscar for best picture, as the genre of the text is a drama, the film is highly unlikely that it will have a sequel, the reason being it doesn't need one, the text is a powerful moving film with a great message, and it is more of a one off standalone film.

In conclusion both films are hugely successful due to the plot and the idea of the movie, as both movies contrast they stray away from mainstream films, for example Kingsman is similar to James Bond however in James Bond we know what we are going to get with the film, as it usually follows a path. with Kingsman we know nothing and have to keep up with the storyline as it develops. Moonlight is a very Unique text as it is something we have never seen anything like it. Winner of the 2017 best picture we the audience can see why as it is so powerful it becomes more than just a film it changes opinions and views. when watching this text when first released it would have stirred controversy and would have left audiences leaving screening in disgust. however more people understood the message isn't a problem it is a young black mans sexuality, and has changed how many people think of young black males not just in America but all over the world.

Bomb left at Holy Cross school gates in Belfast 'to murder police'

source= Sky news

Dissident republicans have been blamed for a bomb left at a primary school in Northern Ireland. The bomb was an attempt to murder police, according to a senior officer. It was found in an alleyway beside Holy Cross Boys' Primary School in Ardoyne, North Belfast, Shortly before midnight on Saturday two days before children were to return from Easter holidays. Around 20 homes in the area had to be evacuated while the bomb was dealt with.

PSNI Chief Superintendent Chris Noble said "Its a very Significant device more than capable of causing death and serious injury". He also said that the plot was provocative as the Holy Cross school name ins synonymous with violent sectarian protests in 2001 and 2002 targeting Catholic schoolgirls.

I choose this story as it is quite shocking to see that someone would make an attempt to kill police and possibly innocent children outside a school and schools are considered to be safe places for children to be, fortunately no one was killed, however it could have been a major headline if the bomb wasn't found in time.

Hunt for two men after four-year-old girl dies in hit-and-run

Source: Sky news

A four year old girl has died following a hit-and-run in St Helens, Merseyside. Violet-Grace Youens was walking on Prescott Road with her grandmother, when they were struck by a stolen Ford Fiesta on Friday afternoon. CCTV shows two men leaving the scene of the crash shortly afterwards. Violets mother, Rebecca Youens, paid tribute to her daughter after she had died in hospital on Saturday from her injuries. In a Facebook post, Ms Youens wrote "Thank you for all your well wishes ... she was just too poorly." "However my Brave baby girl saved two lives by donating her kidneys and pancreas".

Toilet's Family say they hope the organ donations will "benefit other children and give them a chance to lead long and happy lives". Ms French (grandmother), remains in hospital, where she is in serious but stable condition. Merseyside police are appealing for information about the pair who ran away from the crash on foot, who were both white and aged between 15 and 20 years old.

I chose this story as it is tragic to see that something like this happens, where two completely innocent people, were the victims of reckless driving, the men should feel extremely guilty as they hit down a four year old girl and her grandmother, then ran away without facing up to what they had done.

Paris airport attacker 'was on drugs'

source= Sky news

A suspected Islamic extremist who launched an attack at a paris airport on Saturday was under the influence of drugs. Tests showed an alcohol level of 0.93 grammes per litre in his his blood, and the presence of cannabis and cocaine. The gunman 'Ziyed B' shouted "I am here to die for Allah - there will be deaths", before attempting to gun people down at Orly airport. He was initially stopped for speeding at a road check on Saturday morning, where he injured a policewomen after shooting her in the face with an air pistol, he then held a women at gun point, stealing her car and from then driving to the airport. Once in the airport terminal, the attacker assaulted a patrol of three counter-terrorism soldiers. The man was shot dead by patrol officers.

I choose this story as I heard about the whole story before seeing it online and didn't realise the man was on drugs, I think that if he wasn't on drugs he wouldn't of done launched attacks at the airport, how people use drugs should be on more of a concern to the government.  

Mosul: No safe areas for civilians in a city 'being reduced to rubble'

Source = Sky news

Hundreds of men, women and children are forced to walk through the front lines of Mosul towards an uncertain future. The speed of the Iraqi forces advance into western mosul constantly changes, sometimes it is fast, at the moment it has almost ground to a halt. As the innocent people walk through the front lines they have to deal with Sniper fire overhead. Soldiers say that everything is fine and that it is safe, when in fact it is the opposite. The Iraqi forces have used huge mortar and artillery strikes against these snipers, once specific targets are identified they call in the gunships. Despite the Iraqi soldiers efforts, IS still controls most of westerns Mosul. As each day passes the city is being reduced down to rubble. 

For civilians inside Mosul there is no safe area at all, and that is why they are being forced out of there homes to get to safety. In small groups they carry what they can and walk through the front lines into the hands of an army that they are scared of. The children in particular are left severely traumatised over the gunfire.

I chose this story as it shocks me to see that families in Mosul are taking massive risks by walking though the front line without any sort of protection, and they are having to walk though the front lines as everything around them has been destroyed by IS.

Demographic and psychographic audiences

Demographic profile:

a demographic audience profile categorises an audience from A to E according to their class, occupation and income, categories A and B are the wealthiest and the more influential members of society and are therefore assumed to have the most disposable income. It is used by advertisers to determine where advertisement should be placed according to the demographic profile of the audience. Retired people used to be categorised E to reject the loss of income, but with the rise of early retirement, this group has moved to a higher category to reflect their disposable income and their obvious appeal to advertisers.





 Psychometric profile:

a psychometric audience profile defines an audience by their values, attitudes and lifestyles. As the concept of class and income became a less appropriate way of defining an audience considered different ways of categorising audiences.

-mainstreamers: these make up 40% of the population. They like security, tried and trusted brands and like to think they belong to a group of like-minded people. They like value for money and are less likely to take risks.
-aspirers: this group want status and prefer brands that show their place in society. They are happy to live in credit and will buy items like designer labels. They are stylish and dynamic and may be persuaded by celebrity endorsement.
-explorers: like to discover new things. They are attracted by brands that offer new experiences and instant results.
-succeeders: these are people who already have status and control and have nothing to prove. They prefer brands that are serious and reliable and believe that they deserve the best.
-reformers: this group are defined by their self-esteem and self-fulfilment. they tend to be innovative and are less impressed by status. They are not materialistic and are socially aware. They may be more inclined to buy brands that are environmentally friendly or those that are considered healthy.

Woman raped in front of toddler in the middle of the day

source= BBC

A women in her 30s was raped in front of her young child in the middle of the day near Redcar seafront, Teesside, at lunchtime on Friday. Both mother and child were taken about four miles to Longneck Lane, near Yearby, where the mother was raped. They were then made to get out of the car six hours later in another area of Redcar. Police are investigating whether the attacker knew the victim. Insp Matt Murphy-King said it had been a "very traumatic ordeal for the victim and her child". There were two men involved in the incident, The driver who is in his late 20s, early 30s, and the other man was in his early 20s, both men were white.

I chose this story as I found it very horrific, it awful to rape someone, and to rape someone in front of their child is a whole lot more sickening, This incident will always be in the mind of the mother for the rest of her life, leaving her extremely traumatised.