500 words on the two adverts "This girl can" and "Victoria Secret"

The advert "This girl can" shows women playing different sports at a high intensity, the advert portrays women in a way that the media would normally portray men, as the advert shows women playing sport, swimming and running etc. The second advert "Victoria Secret Swimwear" shows women how they are normally represented in the media, it shows them being sexualised, to sell a product, it only represents a women Physical appearances. Both adverts represent women completely differently, The first one portrays women better, by saying that they are not just there for mens desire but instead showing women like they are men. It shows women powerful and strong with a purpose and not as an object. The second advert shows Women in a bad way, by completely sexualising them in every way possible. This also following the stereotype theme of women in the media just showing there looks. In more detail to the two adverts, the second shows all of the clips being at a beach with the sun shining, and the sea in the background which is a place that you would want to go on holiday from a glance as it looks appealing, whilst the first advert suggests that all the clips are in leisure centres or in a city, which docent appeal to most people, so the adverts take most of there morals from the environment that there advert is set in.

The two adverts would influence people in different ways, for example "This girl can" would give a positive impression on its female audience and it would persuade women to get out and try new things that they saw on the advert, whilst the second advert could also influence girls in a positive and negative way, positive because it could persuade women to buy there product and feel good about themselves, and negative because it could give the impression that the advert is only trying to sexualise women. Although the first advert could be seen by most in a positive manor, it could also be seen in a negative way as it could hint towards women being unattractive and overweight, as a new stereotype. All together i think that "Victoria Secret" shows how women are represented in the media on a daily basis. And the Second advert shows the reality and not what the media stereotypes women to be, This advert could inspire a generation of women across the world, whilst the second advert is very similar to every other advert in the way it portrays women. Both adverts would make men think differently about women, i think that the first one wouldn't really change what men think of women in the media, however it would make men think of women in a better way and not just completely sexualised. The second advert would make men think that women are just to please men with there physical appearances. Overall the media has a massive influence on the way women are presented, if the media portrays all women to be sexualised it would make everyone think all women are sexualised, if they were then to change that stereotype it would change how everyone thought of women.